Global Consumer Goods industry

Advanced AI analytics transformation: Reduces time-to-Insight by 45%

AumentIQ partnered with a global consumer goods leader to deliver advanced analytics and strategic insights across 70+ markets, optimizing portfolio strategies, brand equity, and market forecasting.

By leveraging data-driven methodologies and predictive models, the client achieved a 45% reduction in time-to-insight, 3%+ SOM growth for key SKUs, and a 6%+ global profitability increase.

Additional solutions included consumer segmentation, micro-marketing, and product innovation frameworks, enhancing measurable improvements in trade efficiency by 16%+ yearly and product feature performance by 8%+.

These analytics-driven strategies empowered global and local markets, delivering sustained growth, enhanced brand equity, and optimized investment outcomes.

IMPACT
45% faster Insights: Reduced time-to-insight by optimizing data processes
3%+ SOM growth: Increased market share for key SKUs in mature markets
6%+ profitability boost: Optimized pricing strategies improved global profitability
8%+ feature performance: Enhanced product feature performance through predictive analytics
16%+ trade efficiency: Improved distribution and campaign effectiveness year over year
8%+ brand equity growth: Strengthened global brand positioning
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